ECTS – European Credit Transfer System OB – Obligatorio / Compulsory FB – Formación Básica / Core FBC – Formación Básica Común / Common Core FBR – Formación Básica de Rama / Field Core PE – Prácticas Externas / Internship RAC – Reconocimiento de Créditos / Recognition of Credits TFG – Trabajo Fin de Grado / Thesis Project

Art and Modernity

Introduction to art theory.

Methodology of art history.

Re-conceptualization of space in painting.

Artistic modernity.

Avant garde movements.

Modernity as rupture and post-modern condition.

Type
FBC

ECTS
6

Society and Communication in the Digital Environment

Sociology and cultural criticism.

Cultural anthropology and artistic practice.

Mass culture, globalization and contemporary society.

Images as tools for social change.

ICT in digital society.

ICT in new forms of contemporary cultural productions.

Type
FBR

ECTS
6

The Language of Photography

Technical foundations of photography.

Analysis of the image. Visual grammar.

Forms and narrative in composition.

Color theory.

Theories of photography and interpretation.

Genres of photography and hermeneutics of the image.

Classic aesthetic concepts.

Type
FBR

ECTS
9

Image Technology

PART I: STILL IMAGE TECHNOLOGIES
Photo camera technology.
Analog cameras and classical formats.
Focal length and format.
From analog to digital camera.
Properties and limitations of the digital still image.
Digital camera capture flow.
Batch workflow programs.
Scanners and archiving.

PART II: MOVING IMAGE TECHNOLOGIES
The digital video camera and its predecessors.
DSLR video camera. Properties and limitations of the digital moving image.
Digital video capture flow.
Digital video editing programs.

Type
OB

ECTS
6

Lighting Techniques

Exposure criteria. Color temperature. Exposure meters / Photometers. Overexposure and underexposure. Incident and reflected light.

Lighting and categorization: natural, artificial. Position (focus distance), direction (high angle, low angle, eye level) and quality (harsh, diffuse).

Natural light: shadows, dawn, dusk, midday, window. Light mixtures: ambient and flash.

Studio photography. Names and usage of studio materials. Continuous light, flashes and modifiers.

Single source lighting: one light source, the effect of light modifiers and addition of reflected light. Two source lighting: two sources of light and modifiers. Principal and secondary light.

Background and subject lighting: lights for background and for subject. Ways to eliminate light contamination: screens.

Camera flash. Ambient light and tripod flash. Light flash equipment.

Studio fill-flash and ambient light: backlighting, lateral light and shadow.

Controlling light in post-production. Introduction to Capture One software. Processing, adjustments, inversions, ICC profiles.

Type
OB

ECTS
6

Landmark of the Image

Early history of the image, since the development of the camera obscura.

Birth of photography and the moving image.

Evolution of techniques and visual experimentation.

The still image. Techniques and typologies.

Documentalism and the experimental image.

Changes in point of view. The socialization of photography.

New formats in film and cinema.

Color photography.

The introduction of sound.

Type
FBR

ECTS
6

Introduction to Web Design

Web platform configuration: formats, specs, modes of configuration, web positioning.

Design applied to web platform configuration: the online portfolio.

Programming language map and workflows in web design.

Programming modes, as distinguished from the major programming languages.

Web programming and applied workflows.

Type
OB

ECTS
3

Computer Technology

PART I: INTRODUCTION
Computer equipment: basic concepts, hardware and software.
The Internet: communication and graphic media. Content managers. Cloud work.
IT programs: definitions and classification (open/close source software,copyright/copyleft).

PART II: GRAPHIC TOOLS
Classification of graphic programs.
DTP programs and word processing.
Presentations.
Image, video and audio manipulation programs.
Information conservation (document security, synchronization and version control files, file-storing and accessibility).

Type
FBC

ECTS
6

Digital Image Editing

Introduction to digital editing.

Workflow in digital editing.

Image capture.

Classification, development and exportation.

Digital post-production.

Type
OB

ECTS
6

Portfolio

Visual rhetorics of images and series of images.

Modes of image combination.

Image editing processes.

Differences between a photography series, a project and a portfolio.

Introduction to genres and subgenres of photography.

Conceptual description of image series, projects and portfolios: the statement.

Developing a professional photography project.

Developing a photography portfolio.

Type
FBR

ECTS
6

ECTS – European Credit Transfer System OB – Obligatorio / Compulsory FB – Formación Básica / Core FBC – Formación Básica Común / Common Core FBR – Formación Básica de Rama / Field Core PE – Prácticas Externas / Internship RAC – Reconocimiento de Créditos / Recognition of Credits TFG – Trabajo Fin de Grado / Thesis Project

Critical Studies and Visual Culture

The language of images.

Iconography and iconology.

Evolution of image history.

Iconographic sources and narratives.

Visual rhetorics.

Artistic genres.

Theory and psychology of images.

Type
FBR

ECTS
6

Audiovisual Narrative I

Brief history of the audiovisual language I: Techniques beginning with theatrical experiments, through 1950s cinema.

Morphology, syntax, semantics: representation of reality, ordering time and space, basics of rhetoric and audiovisual expression.

Processes in audiovisual media; narrative, script, scenography, art direction, lighting, actors, mise in scene.

Type
OB

ECTS
3

Urban Photography

Introduction to the city as an expressive subject.

Visual references in the urban space.

Light and technical and expressive elements of the city.

Photography and the semantics of the city.

Type
OB

ECTS
6

Portrait and Nude Photography

PART I: HISTORICAL AND CONCEPTUAL OVERVIEW

Overview: the construction of the concepts of portrait and nude.
Evolution of portrait and nude photography. Analysis of key artists, schools and relationships from its origins to the present day.
Portraiture, the nude and their applications.
Contemporary portraiture and the nude: key artists, schools, visual rhetorics and relationships.

PART II: PORTRAIT AND NUDE PHOTOGRAPHY

Portraiture and lighting. Natural light and artificial light.
Series in portraiture.
Portraiture and the profession of photography.
Conceptual description or statement for portrait series, projects and portfolios.
The nude and lighting. Natural lights and artificial light.
Nude series.
The nude and the profession of photography.
Conceptual description or statement for nude series, projects and portfolios.

Type
OB

ECTS
6

Object Photography

PART I: HISTORICAL AND CONCEPTUAL OVERVIEW
Background. Building of the concept of still-life.
Object photography. Artists, schools and key relationships from its origins to the present day.
Object photography and its applications.
Contemporary object photography: artists, visual rhetorics and key relationships.

PART II: OBJECT PHOTOGRAPHY
Technologies specific to object photography.
Workflows in object photography: lighting of specific materials.
Visual rhetoric in conceptual photography: exercises in composition.
Series in object photography.
Professional projects in object photography.
Conceptual description or statement for an object photography series, project or portfolio.

Type
OB

ECTS
6

Nature and Landscape Photography

Introduction.

The aesthetics of landscape

History of nature photography.

Travel photography.

Landscape photography.

Wilderness photography.

Close-up photography.

Other types of nature photography.

Type
OB

ECTS
6

Business and Intellectual Property

Business initiative. The entrepreneur and the creation of culture and arts businesses.

Strategic plan and definition of business opportunities. Business mission, vision and objectives. Business model and structure of the business plan.

Methodology for drafting a business plan. Management, operations and marketing.

Intellectual property law and the cultural industries. Objectives and applications of the law.

Rights management in the visual industries.

Type
OB

ECTS
6

Modern Language

SECTION I | LISTENING. Students will hear short recorded conversations in Spanish, with a total of 100 questions to be answered in a maximum of 45 minutes, divided into:

– Part 1: Photographs.
– Part 2: Question-Response.
– Part 3: Conversations.
– Part 4: Short talks.

SECTION II | READING. Reading of a variety of materials, with 100 questions to be answered in a maximum if 75 minutes, divided into:

– Part 5: Incomplete phrases.
– Part 6: Text completion.
– Part 7: Reading comprehension.

Type
FBC

ECTS
6

Professional Ethics and Equality

This course is designed as a laboratory of collective creation and production, culminating in the staging of an interdisciplinary group creation with an accompanying report.

The course works on the awareness of the expressive tools of each artistic discipline, and the ability to create and dialogue between disciplines.

Students manage their own creative project through to its completion, with teamwork, leadership and by relinquishing individual vision in favor of the result of the project, search for an individual and collective language, ethical values, shared responsibilities, creative freedom, thought, self-criticism and critical thought.

Type
FBC

ECTS
6

Creativity and Projects

The role of genres in photography projects: single-genre projects and multi-genre projects.

Image combinations: modes of combination and their conceptual implications.

Definition of a conceptual field to be investigated in photography project.

Project planning and edition.

Academic narratives in research on a case or conceptual field of a photography project.

Type
FBR

ECTS
6

Digital Video Editing

Editing as a formal element of audiovisual discourse: types and figures of video editing.

Editing workflow phases.

Audiovisual narrative and editing.

Video editing software: capture, uploading and basic editing.

Introduction to video and sound post-production.

Type
OB

ECTS
3

ECTS – European Credit Transfer System OB – Obligatorio / Compulsory FB – Formación Básica / Core FBC – Formación Básica Común / Common Core FBR – Formación Básica de Rama / Field Core PE – Prácticas Externas / Internship RAC – Reconocimiento de Créditos / Recognition of Credits TFG – Trabajo Fin de Grado / Thesis Project

Image Retouching

Review of basics: tools, image adjustment layers, merging.

Digital painting: creating brushes, dynamic brushes, textured brushes, plugins and brush libraries.

Artistic filters. Image possibilities: artistic, sketch, texture, noise, interpreting distortion and lighting effects. Plugins. Use of textures.

Creative image adjustments; inverting, threshold, posterization, gradient map, color substitution.

Advanced image manipulation: partial and overall retouching. Reducing noise or adding grain. Correcting defects and artefacts in an image. Skin retouching, makeup retouching. Skin tone and luminosity. Porcelain skin. Corrections of form. Body areas and silhouette. Maya.

Vectorial image. Brush and direct selection tool. Path window. Convert path to selection, contour and fill. Image vectorization. Text linked to a path. Convert text to shape and path.

A SPECIFIC CASE: WORKFLOW IN FASION PHOTOGRAPHY RETOUCHING.

Presentation. Retouching, with a workflow that is organized and least destructive to the quality of the photography.
Camera Raw adjustments. Adjustments that enhance clothes/skin/complements. Raw conversions.
Masks and Stamp.
Liquify and corrections to composition: liquify silhouette and clothing, or fix an element such as: removing a label, some other element from a photography, expanding background.
Frequency separation. What is and how it works, why retouch skin and clothing, and how to use this technique.
Dodge and Burn. Working with light. What it is, what it’s for and how to Dodge and Burn. Carving and Pixel Level. Corrections to clothing and skin.
Color. Color correction: color balance, color gradient maps, colorize, divisions of tone).
Focus: mask in focus, focus without halos, recovery of texture, focus in areas.

Type
OB

ECTS
6

Advertising Photography

PART I: HISTORICAL AND CONCEPTUAL OVERVIEW

Overview: Capitalism, market society, communications media and rhetorics of advertisement, from its origins to the present day.
Advertising photography: artists, visual rhetorics and conceptual implications from its origins to the present day.
Contemporary advertising photography: artists, visual rhetorics and conceptual implications.
The advertising photography market: agency, client, work logics and campaign.

PART II: ADVERTISING PHOTOGRAPHY

Technologies in advertising photography.
Workflows in advertising photography.
Visual rhetorics and advertising photography: exercises in rhetorics.
The advertising campaign.
Other types of advertising photography: e-commerce, image banks.

Type
OB

ECTS
9

Fashion Photography

PART I: HISTORICAL AND CONCEPTUAL OVERVIEW
Overview: the concept of fashion, market and its relationship to photography.
Fashion photography: artists, visual rhetorics and conceptual implications from its origins to the present day.
Contemporary fashion photography: artists, visual rhetorics and conceptual implications.
The fashion photography market.

PART II: FASHION PHOTOGRAPHY
Workflows in fashion photography.
Visual rhetorics in fashion photography: reading and exercises in rhetorics.
The fashion editorial.
Fashion photography portfolio.

Type
OB

ECTS
9

Press Photography and Photojournalism

Documentary photography: history and evolution.

Project planning.

The profession: press photography, sports photography, etc.

Technology and production.

Photojournalism in the 21st century.

Type
OB

ECTS
6

Video Digital Post-Production

Post-production and audiovisual narrative.

Editing and color grading concepts.

Color grading software.

Digital composition software.

2D and 3D motion graphics.

Sound post-production.

Type
OB

ECTS
6

Projects and Experimentation

The research project. Choosing a work case.

Academic / conceptual research methodologies. Conceptual developments on work cases and referenciality.

Project planning and calendar.

Visual referentiality and project development.

Academic narrative in research on a case or conceptual field in photography projects.

Project monitoring workshop.

Type
OB

ECTS
6

Audiovisual Narrative II

Brief history of the audiovisual language II: techniques of Hollywood independent film, auteur cinema, 21st century experimental film.

Morphology, syntax, semantics: representation of reality, ordering time and space, basics of rhetoric and audiovisual expression since the 1980s.

Processes in audiovisual media: narrative, script, scenography, art direction, lighting, actors, mise en scene since the 1980s.

The cultural ecosystem: music videos, video in social networks, expanded film, mapping etc.

Type
OB

ECTS
3

Visual Studies

The rise of Visual Studies as an autonomous discipline.

Intertextuality and interdisciplinarity.

Change in the status of the image.

Global imagination: the image in the Google era.

Techonology, identity and image.

The image of the future.

Type
OB

ECTS
6

New Image Capture Technologies

New image capture devices.

Science photography techniques.

Data analysis and workflows.

Legal requirements.

Type
OB

ECTS
6

Digital Marketing Strategy

Introduction to digital marketing strategies.

Introduction to SEO: basic concepts and their importance in content strategy.

Strategic planning of overall positioning.

SEO tools: study of keywords, overall positioning.

Type
OB

ECTS
3

ECTS – European Credit Transfer System OB – Obligatorio / Compulsory FB – Formación Básica / Core FBC – Formación Básica Común / Common Core FBR – Formación Básica de Rama / Field Core PE – Prácticas Externas / Internship RAC – Reconocimiento de Créditos / Recognition of Credits TFG – Trabajo Fin de Grado / Thesis Project

Project Management and Production

THE PHOTO SHOOT

Organization and planning in photography production.
Budget lines.
The photo shoot: before and after.

PHOTO PRODUCTION COMPANIES

Audiovisual and photography production companies. From freelancing to the production company.
Business simulation: image micro-production companies.
Art projects and financing.
Academic research and funding.
Intellectual property and image rights.

Type
OB

ECTS
6

Cultural Management and Curatorship

RESEARCH IN CULTURAL STUDIES

Thinking about visual works of art today. What is an exhibition curator?
How to approach a topic. How to choose and research objects for cultural study.
Brief history of contemporary critical thought.
How to narrate a work of art.
Brief history of art from postmodernism to the present day.
Understanding postmodernism and the current moment.
Feminist critique and gender art history.
Postcolonial theory and multiculturalism.
Searching through history. Narrations and narratives. The importance of the archive.
The proliferation of visual studies.
Languages of photography and film in the present day.

MANAGEMENT AND CURATORSHIP OF WORKS OF ART

Institutional theory. The art center model.
The relational museum.
Museum organizational structure. Who, how and for whom contemporary art museums are managed.
The professional profile of the curator.
Development of concepts within the scope of curatorial studies.
The concept of curatorship.
Exhibition design, planning and development.
Record processes: regulations, indexing, SEPIADES and cataloguing.
Copyright Law (image and author).
Institutional relations: permits, insurance, correspondence and RAL colors.

PROPOSAL, DEVELOPMENT AND DELIVERY OF CURATORIAL PROJECTS

Research, basis, design and defense of a curatorial project.

Type
OB

ECTS
6

Current Trends in Photography

Intertextuality and the image.

Rephotography and post-photography.

Gender theories of the image.

Otherness and decolonization of the camera.

Environmentalism and conflict.

The limits between photography and cinema.

The globalized image. Appropiation and intervention.

Type
OB

ECTS
6

Transmedia Narratives

Main positioning search engines and logics.

Positioning strategies for internet flows.

Applied design for web auto-configuration and monitoring platforms.

Programming modes different from the main programming languages, positioning and monitoring of projects.

Web design project, positioning and monitoring based on objectives.

Type
OB

ECTS
3

Campaign Design

Introduction to digital marketing strategies.

Introduction to SEO: basic concepts and their importance in content strategy.

Strategic planning and organic positioning.

SEO tools: study of keywords, optimization and analysis.

SEM: campaign design, investment study and monitoring of results.

Type
OB

ECTS
3

External Internship

The purpose of business internships is to obtain practical experience that helps towards insertion in the labor market and raises the future employability of students, contributing to their full education and training, and providing them with knowledge of the work methodologies in the field of music and improving the development of technical, methodological, personal and participatory methodologies.

In this context, students will work at companies linked to the music industry, where they will experience how they work, taking on various tasks and responsibilities. The internships will be assigned according to students’ interests, suitability and availability.

Type
PE

ECTS
21

Academic Recognition of Credits

Attendance to artistic, cultural, student and cooperation events of the school. Artistic entrepreneurship.

Type
RAC

ECTS
3

Undergraduate Thesis Project

Students produce an individual, original and autonomous work under the guidance of a professor, in which they apply and development the knowledge and skills they have acquired.

The work will be developed, defended and graded individually, though when the subject so requires, it may be developed in collaboration with other students, in which case each student will be graded separately.

The project must, in accordance with the competences established, develop a topic related to the knowledge and skills acquired. It must include bibliographic research, reading and absorption of information, development of relevant information, writing and presentation. It may be theoretical, practical or theoretical-practical.

Type
TFG

ECTS
9

ECTS – European Credit Transfer System OB – Obligatorio / Compulsory FB – Formación Básica / Core FBC – Formación Básica Común / Common Core FBR – Formación Básica de Rama / Field Core PE – Prácticas Externas / Internship RAC – Reconocimiento de Créditos / Recognition of Credits TFG – Trabajo Fin de Grado / Thesis Project