Federico Baixeras
Specialty
Advertising photography. Photographic production.
Training
PhD in Audiovisual Communication, Advertising and Public Relations from the Complutense University of Madrid (UCM)
Master in Audiovisual Heritage: History, Recovery and Management from the Complutense University of Madrid (UCM)
Degree in Information Sciences from the Complutense University of Madrid (UCM)
Career path
Specialized in advertising photography, he has worked for the main advertising agencies (Leo Burnett, TBWA, Contrapunto BBDO, d6, Ogilvy, RNL, etc.) and for large accounts such as Movistar, Inditex, Orange, Adif, KPMG, Canal +, Jazztel , LVMH, Thyssen Museum and many more.
Collaborator in numerous film and advertising production companies such as Canada, LEE Films, Pirámide, Nephilim, Púgil Films, Fandango, Blur Producciones, The Gang, La Joya, Primo, Mirinda, etc.
He has participated in different national and international conferences and has published numerous articles applying issues of the professional or technical field to research processes in the photographic field. He is a teacher and director of operations at the University School of Arts TAI.
Subjects and workshops
DEGREE IN PHOTOGRAPHY (curriculum in extinction)
Project management and photographic production
Research lines
Image for graphic advertising. History of cinema and audiovisual media and organizational communication (advertising and public relations).
Other merits
Academic articles:
- «Photography with its own entity at the University and the Concept of Advanced Image Field as a professional future», I Congress of Young Researchers of Communication UCM.
- «The relevance of Michael Wray in Spanish fashion photography in the early years of the Spanish Transition», II Congress of Contemporary Photography UCM.
Books:
- British modernity in fashion photography and advertising of the Spanish transition (Modernito Books).
- The problem of the profession of Photographer (Photographic art).