Rebecca Urdaneta
Specialty
Brand Strategy, Marketing and Communication
Training
Double degree in Communication and Marketing, Saint Louis University Madrid
Master's Degree in Fashion and Beauty Communication, Vogue College of Fashion Spain
Career path
Rebecca Urdaneta is a communications and brand strategist. Born in Venezuela and educated in the United States and Spain, she combines a global perspective with strategic thinking. She is currently Lead Strategist at Erretres, where she works on defining positioning, developing narratives, and creating content systems that connect strategy with business.
Throughout her career she has worked on communication, branding and content projects for brands such as Vogue Spain, Iberia, Grenergy and Firma FFL, participating in the development of brand strategies, launches and multichannel communication ecosystems.
Their role encompasses defining brand strategies, developing communication territories, and crafting voices, ensuring their consistent application across all touchpoints. They work on articulating narratives, content systems, and strategic frameworks, collaborating with multidisciplinary teams to align positioning, messaging, and execution.
She holds a degree in Communication and Marketing from Saint Louis University, where she graduated with honors, and a master's degree in Fashion and Beauty Communication from Vogue College of Fashion Spain.
Research lines
Within the framework of her professional practice, she develops and researches various lines related to communication and brand building, such as:
Brand storytelling and content systems in digital environments
Culture, trends and their impact on brand relevance
Brand consistency in multichannel ecosystems
Construction of communication territories
Brand strategy and positioning in fashion and lifestyle