Pablo Rubio
Specialty
Strategic design, Branding, Brand and product strategy, Consulting
Training
Master's Degree in Corporate Identity Design (IED Madrid)
Master's Degree in Editorial Design (IED Madrid)
Career path
Pablo Rubio Ordás is a designer and entrepreneur, founder and CEO of Erretres. Since 2003, he has promoted a vision of design as a strategic engine for growth, helping to build brands and products with global impact.
Throughout his career he has worked with companies such as BBVA, Santander, VISA or McKinsey, and has contributed to the growth of companies such as Playtomic, Seedtag or Civitatis.
His approach connects design and business through branding systems, digital product, and strategy. He is also the co-founder of initiatives such as Nordic Bikes, Wayfndrs, and Erretres Open Lab, and the author of Digital Branding, published in Japan.
Subjects and workshops
Masteropening class of the program
Project tutoring
Research lines
Design leadership
Design transformation
Design for Growth
Awards, mentions and recognitions
+30 International Design Awards
Professor IE Communication School
Director Master UX Online European University
Director of the Master's Program in Graphic Design at IED
Author of the book Digital Branding (CrossMedia Publishing 2022, Tokyo, Japan)
International speaker in Tokyo, Madrid, London and Mexico