Nacho Martínez

Nacho Martínez Useros is Programming Director at mk2 Spain, the renowned cinema chain, where, with his team, he defines and directs the company's film offering. 

Her involvement with mk2 began in April 2018, when she joined the Programming team, establishing herself over more than eight years as a key figure in the selection, planning, and cultural direction of its program. Her work combines a cinephile's eye with a strategic market vision, focusing on programming that balances art-house cinema with the aim of reaching the widest possible audience. 

This dedication to culture and entertainment stems from a long and distinguished career in communications and marketing. Before joining mk2, she worked in Strategy and Events at Sunset Cinema, and as a senior account executive at TTPR Agency, specializing in PR and social media. 

His beginnings were linked to cultural journalism in media outlets such as Vanity Magazine o TRENDS already practical experience in headquarters such as Condé Nast Traveler, the newspaper SPC and the PRISA group, forged a solid editorial base that remains an essential part of their approach to programming.