Manuel Moreno García
Specialty
Marketing and business strategy. Digital transformation and innovation. AI, blockchain & Web3. Entertainment industry (gaming & esports).
Training
- 2022–2023. Master in Blockchain & Finance, Cryptomasters Academy
- 2010–2011. MIB Master's Degree (Master Internet & Business), ISDI.
- 2010. Degree/Diploma in Digital Marketing, ICEMD-ESIC.
- 1997. Bachelor of Laws, Complutense University of Madrid.
Career path
Business advisor for technology consulting firms such as Sngular, LessThan3, and currently Diverger, specializing in generative AI. Over 20 years of experience as a marketing and business executive in B2B/B2C markets, in sectors such as gaming & esports, consumer goods, telecom, blockchain & Web3 and technology.
Just like managing director ESL Gaming's operations in Spain and Latin America led the expansion of the subsidiary, closing deals with partners such as Telefónica, Carrefour, HP-OMEN, Samsung, Microsoft or Riot Games.
Previously, as Marketing Director at FX Interactive, he led campaigns for over 300 video game launches in Spain and Italy.
Entrepreneur and founder of Ingenia Advisors, a marketing and business strategy consultancy for corporations, agencies, consultancies, public administration, and brands. He has also been managing director and co-founder of Blackzebra, and director of digital strategy at García Carrion.
Research lines
Digital transformation of business models in the entertainment industry. Application of artificial intelligence, blockchain, and Web3 to marketing and business strategy in gaming and esports.