Juan Carlos Ayuso
Specialty
Advertising creative and journalist. Brand strategy, positioning and reputation, visual and verbal conceptualization with permanent forays into photography, video, drawing, painting, music and literature.
Training
a Master in Business Administration (outstanding cum laude) from ENEB, Barcelona Business School
Master in Business and Corporate Communication (outstanding) from the Isabel I University
Diploma in Neuro Linguistic Programming and Coaching (outstanding) from the Isabel I University
Career path
Always linked to marketing and communication, he has worked as a creative director for more than 30 years for practically any category of product or service you can imagine, with ATL, BTL and DIGITAL experience in advertising agencies and multinational advertisers. He is a founding partner, creative director and CEO of JKF Creative Services Agency.
Subjects and workshops
DEGREE IN FINE ARTS
Graphic Design Project Workshop
Awards, mentions and recognitions
Special Mention Visual Poetry Jiménez-Yepes
Semifinalist Francisco Valdés National Journalism Award
First prize in the Felipe VI International Story Contest
Best More for Less campaign – El Publicista
Gold EFSP European Federation of Sales Promotion
Silver and Diploma – International Exhibition of Inventions Geneva
Gold AEMP Spanish Association Promotional Marketing
Other merits
Knighthood HNME, honorary distinction
Journalist member of the Union of Journalists UP-FAPE