AI applied to audiovisual creativity
Learn to use generative AI tools in real-world processes of branded content, production, and audiovisual communication.
Design campaigns, content, and audiovisual experiences
Learn to conceptualize, produce, and develop branded content projects using generative AI tools.
- Develop campaigns, audiovisual pieces and brand experiences integrating generative AI.
- Learn to work with tools applied to image, video, sound and creative production.
- Build a professional portfolio based on real projects and industry deliverables.
- Train with live classes, AI Lab and personalized project follow-up.
Methodology
En TAI We believe that creativity isn't theory, it's action. That's why our hands-on online methodology is born from this idea: giving you the freedom to delve into the theory at your own pace and the tools to fully immerse yourself in the practice, progressing in a guided way through each project.
In addition, the live classes give you a weekly space to resolve doubts, share your progress and receive feedback from teachers immersed in the creative scene.
The result is a professional portfolio built by you, project by project: real-world evidence that demonstrates what you can do.
Why study the Online Master's in Branded Content and Audiovisual Advertising with Generative AI?
Project-based portfolio
Develop campaigns, pieces, and brand experiences that will build your professional portfolio during the master's program.
Creativity + brand strategy
It integrates narrative, creative direction, and strategic thinking into projects connected to the current industry.
A program connected to the sector
It works with tools, formats and dynamics that are already transforming agencies, brands and production companies.
Study Plan
Discover all the subjects included in the curriculum of this online master's degree:
| Subjects | ECTS |
|---|---|
| Narrative foundations and brand thinking | 10 |
| Generative imaging and audiovisual production with AI | 10 |
| Branded Content: creation, production and distribution with AI | 10 |
| Interactive narratives and transmedia experiences | 10 |
| Strategy, innovation and ethics in generative content | 10 |
| Master's final project | 10 |
What are you going to learn?
You will learn to develop campaigns, content, and audiovisual experiences by integrating creativity, storytelling, and brand strategy with generative artificial intelligence tools. You will work on branded content projects applied to new formats and dynamics of digital communication.
Throughout the program you will explore processes of conceptualization, creative direction, audiovisual production and interactive narratives using AI applied to image, video, sound and content automation, building a professional portfolio connected with the current industry.
Career Opportunities
Content Design and Strategy
- Creative Content Specialist
- Creative Strategist
- Content Designer
- Branded content specialist
Creativity and Innovation with AI
- Specialist in generative AI applied to creativity
- Junior Creative Director
- Brand Content Creator
Audiovisual Production and Narratives
- Audiovisual Content Producer
- Social Media Content Creator
- Transmedia narrative designer
Admission process
Steps for admission to an online master's program
1.
Contact
Contact an advisor to learn more about the master's program at +34 91 167 20 62 or at admision@taiarts.com
2.
Documentation
Send the required documents for the degree you are interested in.
3.
Admission
We will assess your suitability for the program and inform you if you are ELIGIBLE.
4.
Seat reservation
Secure your place by paying the reservation fee.
5.
Enrollment
Complete your registration.
Connection with the industry
Related programs
FAQ
No. The master's program is designed to introduce you to generative AI tools and allow you to progress towards professional use applied to creativity, branded content, and audiovisual production.
You will learn to develop campaigns, audiovisual pieces and brand communication projects using generative AI tools applied to image, video, sound and creative production.
You will work on branded content campaigns, audiovisual pieces, interactive experiences and transmedia projects aimed at building a professional portfolio connected with the current industry.
No. The program combines creativity, storytelling, brand strategy, and audiovisual production with the use of generative AI technologies within real creative processes.
The program incorporates tools and platforms linked to creative production and generative AI such as ComfyUI, Runway, Midjourney, Kling, ElevenLabs, Adobe Creative Cloud, Figma or Voiceflow, among others.
The master's program combines live online classes with later access to recordings, allowing students to combine their training with professional activity or other projects.
You can focus on areas such as branded content, audiovisual content creation, creative direction, audiovisual production, brand strategy, or applied creativity with generative AI.
Yes. Throughout the program you will develop a curatorial dossier with projects ready to be submitted to calls for proposals, institutions or independent initiatives.
An interest in creativity, communication, and content production is recommended, although advanced experience in advertising or audiovisual tools is not essential.
Yes. Each module culminates in an applied project that is added to your portfolio, allowing you to complete the program with work geared towards real-world professional environments.
Because brands and agencies demand profiles capable of integrating creativity, strategy and new technologies into communication and audiovisual production processes adapted to the new digital ecosystem.
