Learn how to launch artists
Manage a budget of €3.500 to launch an emerging artist and organize a festival, leading teams and taking on key roles such as A&R, manager, producer or music marketing specialist.
He leads real musical projects and understands the business from the inside.
Prepare yourself to manage and develop real music projects, understanding the entire industry cycle: creation, production, promotion and live performance
- You will develop the complete launch of an artist with a real project with a budget, from the strategy to the single and its promotion.
- You will work with real cases and industry professionals, learning firsthand how the music industry works.
- You will finish with a professional portfolio and experience in artistic management, ready to make the leap into the job market.
Why study the Master in Music Business?
Elite Cloister
You will be accompanied by a teaching team made up of the best active professionals in the music industry: Portu, Luis Ángeles, Álvaro Villota and Carmen Picado, among others.
Meetings with the industry
You will participate in meetings, masterClasses and visits to record labels, publishers, managers, promoters, and music platforms. You'll get up close and personal with record labels, recording studios, and iconic offices like SGAE and Sony Music, experiencing the music industry from the inside.
Pitching with experts
You will be able to periodically present your projects to a panel of music business professionals who already work in leading companies in the sector, such as Sony Music or Warner Chappell Music Spain.
Study Plan
Discover all the subjects included in the curriculum of this master's degree:
| Subjects | ETCS |
|---|---|
| Call for artist: the artist's birth | 29 |
| Publishing: copyright and publishers | 04 |
| Production of a song | 09 |
| Preparation of a label copy | 5,5 |
| Launch campaign design | 5,5 |
| Live show design | 02 |
| Exploitation of the theme/artist | 03 |
| Meetings with professionals | 02 |
What are you going to learn?
You will learn to manage and develop real music projects, understanding the entire industry cycle: production, rights, marketing, distribution, and live music. You will work with real-world case studies and active professionals, connecting strategy and practice.
You will develop the complete launch of an artist with a real budget, from single production to promotion and live performances. You will graduate with tangible experience in artist management and a portfolio aligned with the professional market.
Career Opportunities
- Record label A&R
- A&R Editorial
- Assistant Coordinator, Art Department
- Product Manager
- Promotion/Communication Manager
- Synchronization Manager (Record Label or Publishing Company)
- Playlists curator (stream analytics)
- Copyright controller
- Studio Coordinator (Study Manager)
- Production assistant
- Manager
- Road manager
- Creative director in music projects
- Digital Marketing Manager
Admission process
Steps for admission to a master's program
1.
Quote
Start the admissions process by requesting an appointment for your interview at +34 91 167 20 62 or at admision@taiarts.com
2.
Documentation
Send the required documents for the degree you are interested in.
3.
Interview
Conduct your interview in person or via video call.
4.
Admission
We will notify you in writing if your application is APPROVED.
5.
Seat reservation
Make the payment for your reservation.
6.
Registration
Complete your registration.
Do you want to secure your place?
Cloister
A faculty committed to your professional growth.
They sign contracts, launch artists, design campaigns, negotiate rights, and produce the music you listen to. They work in record labels, publishing houses, and studios, and they bring the real workings of the current music business into the classroom.
Javier Portugués
A music producer and A&R with a key career in the Spanish recording industry, he has worked for years at Sony Music in the artistic and strategic development of numerous musical projects.
Álvaro de Villota
Manager and producer linked to live music projects, tours and festivals, specializing in artistic management and coordination of professional teams.
Salome Limón
Producer, composer and sound engineer, winner of 5 Latin Grammys, a leading figure in production, mixing and sound design.
Emilio Mercader
Producer, engineer, and founder of MercaderLab; artists such as Residente, C. Tangana, and Vanesa have worked at his studio. MartínAitana or Nicki Nicole.
Carmen Picado
Warner Music professional with experience in promotion, music marketing and artist development, participating in launch campaigns and digital strategies.
Luis Angeles
Head of Content at Sony Music Spain, he has led audiovisual production and content development for artists such as C. Tangana, Dellafuente or María José Llergo.
From students to industry, that's how they did it
“What he has done to me TAI It's about opening your eyes to see what lies beyond mainstream music and listening to many different kinds. Appreciating things you might not have appreciated before.”
Marcos Carvajal
Bachelor's Degree in Music Composition
"You see the lives of artists in movies, but seeing and experiencing it in real life is amazing."
Santiago Caballero
Master in Music Business
"I remember arriving late on the first day, but the artistic vibe that permeated the hallways kept me going."
Valentina Velasco
Master in Music Business
Partner companies of TAI
Related programs
FAQs
To be an A&R representative, you need to understand how an artist develops from creation to commercial exploitation. The Master's in Music Business trains you in scouting, production, rights, marketing, data analysis, and release strategy, working with real-world cases and active professionals from record labels and publishing companies.
The Master in Music Business lasts for 1 academic year (60 ECTS) and is taught in Face-to-face modality, with an intensive and practical industry-oriented approach.
No prior musical technical knowledge is required. It is aimed at a very diverse range of profiles:
Graduates in marketing, communication, law, audiovisuals, artists, producers, or people with experience or professional interest in the music industry. Access is through admissions and interview process, without technical evidence.
Yes. TAI It offers scholarships and study grants, as well as financing options, which can be discussed during the admissions process with the academic guidance team.
The central focus of the program is The Artist's Birth, an annual project in which you will develop the real launch of an emerging artist with a real budgetFrom single production to marketing campaign, promotion, and live shows. The masterclass also includes visits to record labels, publishers, and other industry companies.
It's a clearly practical and experiential master's program. You don't just study how the music industry works: you work in it, with real projects, active professionals, and direct contact with the sector.
No. The master's program is geared towards music management, production and businessIt is ideal for both artistic profiles and those in marketing, communication or management.
A&R in record or publishing companies, product manager, artist manager, music marketing manager, synchronizations, copyright controller, studio coordinator, road manager, digital music manager, or roles in record labels, publishers, promoters, and agencies.
Its comprehensive approach, direct connection with the industry, the development of a real project with a budget, and a faculty made up of key professionals in the sector who currently work in record labels, publishing houses and management.
Yes. The master's program is designed to help you build a real professional network through faculty meetings, company visits, collaborative projects, and the final festival.
