Studies Master's Degree in Digital Product Design and User Experience

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Studies Master's Degree in Digital Product Design and User Experience
Erretres

Showcase your talent in the digital design industry

The master's program, co-designed with Erretres, prepares you to design and lead digital products by integrating UX/UI, strategy, technology and artificial intelligence through a practical methodology connected with real-world industry processes.

  • You will develop digital product projects from start to finish: research, defining the experience, prototyping, testing, and presentation.
  • You will create a final project based on a real corporate challenge that will serve as your main professional calling card.
  • You will learn alongside a faculty connected to the industry and in direct collaboration with Erretres, one of the leading strategic design studios in Europe.
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Why study the Master's in Digital Product Design and User Experience?

01

Professional digital product design

A master's degree co-designed with Erretres that combines UX/UI, product strategy and applied AI to train you as a product designer prepared for real business environments.

02

I work on real corporate challenges

Throughout the program, you work on challenges proposed by companies, going through the different phases of the development of a digital product within a professional pipeline.

03

With leading professionals

A faculty made up of designers, strategists and consultants currently working in leading studios and technology companies, who bring real industry experience.

04

Direct connection with the industry

Real challenges, mentoring, masterClasses and Industry Pills with companies that bring you closer to the real workings of digital design, product innovation and the strategic use of AI in professional contexts.

Study Plan

Discover all the subjects included in the curriculum of this Master's program:

Subjects ECTS
Module 1: Strategies, Fundamentals and Tools

  • Digital product vision and strategy
  • Presentation and definition of the challenge
  • Fundamentals of design and rapid prototyping
  • Brand and architecture in design
8
Module 2: Advanced UX Research and Data

  • Research design and methodologies
  • Cognitive psychology for HCI and behavior
  • Data-Driven UX and Analytics
  • Ethical and responsible design
12
Module 3: Interaction Design and Prototyping

  • Interaction design and patterns
  • Usability and advanced testing
  • Animation and micro-interactions
  • Design for complex systems
10
Module 4: Design Systems and Visual UI

  • Digital art direction and trends
  • Atomic design and advanced libraries
  • Design system construction and maintenance
  • High-fidelity prototyping and production
10
Module 5: The Future of Design: AI, Operations and New Interfaces

  • AI-powered design and Agentic UX
  • Design Operations (DesignOps) and leadership
  • Design of multimodal and XR systems
  • Innovation and sustainability
10
Module 6: Master's Thesis, Pitch and Professional Development

  • Completion of the Master's Thesis
  • Masterclasses and mentoring
  • Professional positioning
  • Leadership and entrepreneurship
10

What are you going to learn?

You will learn to design user-centered digital products, from strategic definition to final interface, mastering the fundamentals of UX/UI, user research, and data-driven decision making.


At the end, you will have a complete digital product developed from a real corporate challenge and a professional portfolio ready to join product, design and user experience teams.

Career Opportunities

  • UX/UI Designer / User Experience Designer
  • Product Designer
  • Design Manager / Design Director
  • Consultant in digital product design
  • Product Manager / Product Director
  • UX Researcher / User Experience Researcher
  • Head of Digital Innovation
  • Digital Project Coordinator
  • Product Development Mentor
  • Digital Entrepreneur

Admission process

Visual art
Admission to the Online Master's Program in Art Curating

Steps for admission to a master's program

1.

Quote

Start the admissions process by requesting an appointment for your interview at +34 91 167 20 62 or at admision@taiarts.com

2.

Documentation

Send the required documents for the degree you are interested in.

3.

Interview

Complete your interview.

4.

Admission

We will notify you in writing if your application is APPROVED.

5.

Seat reservation

Make the payment for your reservation.

6.

Enrollment

Complete your registration.

Do you want to secure your place?

Cloister

A faculty committed to your professional growth.

They design and develop digital products, services, and user-centered experiences for real-world environments. They work on challenges for companies and multidisciplinary teams, bringing the professional processes of digital product design—research, strategy, design, prototyping, and validation—into the classroom.

Pablo Rubio

Pablo Rubio

Founder and creative director of Erretres. He has led international projects for Visa, Mango, Movistar, Ecoalf, and Canal+. He combines strategy, creativity, and technology, understanding design as a business driver.

Angelica Jimenez

Angelica Jimenez

Digital product designer specializing in UX, UI, and design systems. She has worked with clients such as BBVA, Santander, Blue Banana, and IE University, and combines professional practice with teaching programming.

Rebecca Urdaneta

Rebecca Urdaneta

Communications strategist with experience working with brands such as Vogue Spain, Grenergy, and Purever. Provides international strategic vision, working across Europe, the US, and Latin America.

Paula Aranda

Paula Aranda

Product Designer specializing in UX/UI and end-to-end design of digital products. She has worked on international projects, including initiatives for Oxxo Supermarkets in partnership with Coca-Cola.

Oliver Briggs

Oliver Briggs

Design director specializing in branding and design systems. He has led projects for organizations such as the United Nations, Santander, and McKinsey & Company.

Abahyomi Cabrera

Abahyomi Cabrera

Product and motion designer specializing in digital visuals. He has worked with brands such as Warner and Coca-Cola and has developed motion guides for BBVA.

Tools you will use

Related programs

Frequently Asked Questions

The Master's in Digital Product Design and User Experience lasts for 1 academic year, equivalent to 60 ECTS credits.

The price of the Master's in Digital Product Design and User Experience may vary depending on the enrollment period, available discounts, and payment methods. For the most up-to-date cost, it is recommended to contact the admissions team directly. TAI.

To access the Master in Digital Product Design and User Experience, it is necessary to submit an academic and/or professional resume and complete a pedagogical orientation interview.

The program is aimed at university graduates or professionals from fields such as design, communication, digital marketing, technology, engineering, business or related disciplines, as well as profiles who want to refocus their career towards UX/UI and Product Design.

Prior training in digital design is not essential, although a foundation in visual thinking, user experience, or digital environments is recommended.

Yes. TAI The Master's in Digital Product Design and User Experience offers scholarships and financial aid, which may vary depending on the application period, student profile, and availability. It is recommended to contact the admissions team to learn about financing options, discounts, and scholarships available for each program.

The master's program is developed in close collaboration with industry through real corporate challenges, co-designed with Erretres.

Furthermore, TAI It has a wide network of agreements with companies in the digital, technological and creative sectors, which facilitates access to professional opportunities and collaborations in design studios, agencies and product teams.

During the master's program, you will work continuously on a corporate challenge for a real company, going through all phases of the digital product design process. The program culminates in the development and presentation of a complete digital product to industry professionals, which will become part of your professional portfolio.

International students can apply by submitting their degree or equivalent qualifications and CV. The admissions team of TAI accompanies the student throughout the entire process.

Start building digital experiences

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