Find out all about the roles that manage the music industry
Learn the keys to facing the artistic and business challenges of the music industry internationally.
This intensive course includes visits to a record company, a music publisher, a recording studio and a management office.
Why choose it
You will learn about the real work of prominent players in the music business with experience in large multinational record companies: Sony, Warner, Universal, etc.
You will experience the day-to-day life of active professionals in different areas of the music industry: record label, publishing, recording and management.
Study Plan
I. THE MUSICAL EDITION
Fundamentals of publishing. Intellectual property
Copyright management
The figure of the editor
The different publishing contracts
Modification of work, fragmentation, adaptation
The figure of editorial A&R
Registration and copyright
The synchronization. Different applications and specialties
Relationship with management entities: collective management of authors/publishers
II. THE RECORDING INDUSTRY. RECORDED MUSIC
Fundamentals of the record business. Industrial property
Origin and evolution of record companies.
The different record contracts
The figure of record A&R. Professional profile.
Structure of a record company
Work in recording studio. Musical production
Sound design, pre-production, recording, mixing and masterhing
The relationship with suppliers
Collaborations, featured artists
The sources of the repertoire
Stream analytics tools
The release flow and its impact on the algorithm
The importance of the catalog
Relationship with collective management entities: Agedi/AiE
III. MANAGEMENT AND LIVE MUSIC
The figure of the manager. Different levels of artistic representation
Management and booking
Promoters: from large international promoters to local agents
Live music production
The current explosion of festivals
IV. OTHER BUSINESSES
The merchandising
Other activities of the artist that may generate income
Sponsorship, sponsorships and branded content
V. THE DISTRIBUTION OF THE MUSICAL BUSINESS
How expenses and profits are distributed among industry players
Communication rights, payment per stream, view, market share, etc.
Teacher Leader
Teachers
Leire Mayor Viviano
She has been working in the music industry for more than 15 years from various points of view, the legal one, as director of the legal department at Sony Music Publishing, and the artistic one, as senior A&R.
Carlos Amor Nájera
E-commerce/ D2C Manager Sony Music Entertainment. Professional with extensive experience in the commercial departments of Warner Music and BMG Ariola. Pioneer in Sony Music's artist merchandising exploitation department internationally.
Maria Baena Wehrmann
Head of synch & marketing at Sony Music Publishing.
Cristian Cabrera Viñas
Senior A&R at Warner Chappell Music Spain. Previously he was A&R at Sony Music Entertainment.
Alicia García Sánchez
New business & brand partnerships manager at Sony Music Spain. He has extensive experience in marketing, brand partnerships, advertising, public relations, graphic design and events.
Pablo Noguera Vicente
Management Director at RLM, in charge of the development, strategy and management of artistic careers, as well as the creation and implementation of marketing and communication campaigns to maximize audiences. Currently product manager of Raphael and Rozalén.
Emilio Ortega Mercader
Producer, musician, sound engineer, composer and founder of MercaderLab studios. With more than thirty years of experience, he has worked with artists such as Residente, C. Tangana, Vanesa Martín, Aitana or Nicki Nicole.
Maria Pellicer Lara
Founder and director of EO!Música, an office that integrates management, booking, promotion, record label and concert production. From EO! Música she has worked on the projects of artists such as El Kanka, Carmen Boza, Mr. Kilombo or El Jose.
Miguel Ángel Sánchez Morales
A&R Director at Universal Music Spain. More than 30 years of experience in the music industry. He has worked closely with over 100 artists and participated in the creation, recording, release and development of over 300 albums and countless singles.
Paul Salinas
Member of the board of directors of the SGAE. Composer, guitar and piano player, arranger and producer, backed by more than 30 years of professional experience. As a musician and arranger, he has produced and collaborated with Jennifer López, Luz Casal, Miguel Ríos, Serrat and Joaquín Cortés, among others.
Álvaro by Villota Sanz
Artist brand manager latin repertoire at Sony Music Entertainment and marketing manager at Berin Iglesias Art.
More than 50 years training creators in a multidisciplinary artistic environment.
We are committed to research and innovation in arts: our teachers are seasoned professionals and we continually organize masterclasses and meetings with industry leaders. More than 30.000 alumni from more than 30 countries around the world. Agreements with more than 700 companies in the artistic and audiovisual sector. The Largest University Campus of the Arts in the cultural center of Madrid.
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