Discover how to connect with people through all types of content
Creating content on social media allows you to share stories, ideas and talents with the world.
In addition, it has transformed the way in which companies relate to their customers, generating new business opportunities in an increasingly digital world.
In this context, it is essential to understand how to create engaging, authentic and relevant content on social media to make the most of this powerful communication and connection tool.
Why choose it
You will learn to create written and visual content by developing graphic design and media editing skills.
You will understand social media metrics and analysis and learn about current trends in social media marketing.
You will be introduced to analytics and performance measurement and discover growth and promotion strategies.
Study Plan
I. CAMERA AND NETWORKS: NAVIGATING THE CHALLENGES OF DIGITAL COMMUNICATION
Communicative skills.
Speaking in public and in front of a camera.
Strategies to reach the audience in an impactful way and increase followers.
Managing online negativity: how to manage hate, resilience and response skills.
Emotional connection in effective communication.
II. UNRAVELING THE IMPACT OF ASSEMBLY IN THE DIGITAL AGE
Content trends inspired by cinema.
The growth of content creation and its impact.
Elements of audiovisual language and film editing.
Strategies to capture the attention of the public.
Optimization and strategies on YouTube.
Cinematographic techniques in advertising and storytelling.
Analysis of scenes and interweaving of cinema and advertising.
Patterns, stereotypes and identity in social networks.
Diversity of content and creators on social networks.
Preparation and assembly of an audiovisual filming on social networks.
Work of an editor, types of montages and cinematographic aesthetics
III. SOCIAL NETWORKS. A SELF-CARE WORKSHOP IN THE NEW DIGITAL ERA
Impact of social networks on human behavior:
-exploration of behavior on networks from a contextual perspective;
-phenomenon of “hate” and how platforms contribute to its persistence.
Strategies for self-care in the digital world:
-how to limit time on networks to preserve mental health;
-discussion of social reinforcement and emotional ventilation techniques;
-exploration of mindfulness as a tool for full attention in the digital environment.
Managing excessive mental health impact:
-analysis of resources to establish healthy boundaries in online interactions;
-personal authenticity in managing negative opinions;
construction of identity in the digital environment.
IV. COMMUNITY MANAGEMENT
SMART goals.
Channel selection according to target audience: advantages and disadvantages.
Definition of the target audience.
Keyword map: from the general to the particular.
Types of content and combination to impact the audience.
Content planning: scheduling and programming.
Profile optimization: descriptive texts, hashtag strategies, etc.
Organic vs. Strategy payment. Evaluation of advertising campaigns.
Copywriting for social networks: concept and effective application.
Capture, conversion and sales funnels: taking advantage of social networks.
V. HAVE A PODCAST IN 2024. WHAT HAPPENS AFTER “BRO, WE HAVE SUPER FUNNY CONVERSATIONS, WE SHOULD RECORD IT”
Origin of the podcast.
Main variants and joining features.
Language, communication and radio distinctives and influences.
Recording process of an episode.
Distribution process.
Promotion.
Listener entrainment techniques and narrative stimuli.
Interaction with the digital public.
Optimization of resources and content strategically.
TikTok algorithms, reels and shorts: how they affect potential listeners.
Impact of the format on brands, artists and the audiovisual world.
Teachers
Silvia Ayang “Afropoderossa”
Originally from Equatorial Guinea, she is recognized on digital platforms, especially Instagram and TikTok, under the pseudonym “afropoderossa.” On her platforms she has established a safe space for the dissemination of various African cultures, placing special emphasis on that of her country of origin. Additionally, her work extends to confronting deep-rooted prejudices about the African continent and people of black descent in general. This commitment translates into an active defense against stereotypes and discrimination, promoting understanding and appreciation for the richness and diversity of African cultures.
Sònia Pedrola
Graduated in Cinematography at ESCAC (Barcelona) and specialized with distinction in direction and casting direction, she expanded her educational horizons in directing actors and playwriting, participating in programs such as Cine en Acció and Sala Becket. She has produced several projects, highlighting the performance company ENTUVIDA and Provocadora, short film co-written with Élia Lorente. As a casting director, she has directed Eclipsi, a series produced by CAVGEN and the University of Barcelona. His latest works have been nominated at festivals such as Cannes, Malaga Festival, D'A Festival Cinema Barcelona, FIC – CAT, Goya Awards, Bogotá Shorts or the Berlinale.
Dariel Ventura
Psychologist specialized in behavioral analysis, as well as an actor and creator of informative content on social networks such as Instagram or TikTok. He has worked as a leading actor in El Rey León, playing the character of Banzai, as well as in the musical Forever King of Pop, tribute to Michael Jackson. She has also participated as a speaker at conferences such as TEDX talks, providing psychoeducation on self-diagnostic labels and their psychosociocultural risk. He is a health psychologist and teacher at the IMPLICA Psicología clinic in Madrid.
Diana Martínez Carracedo
More than 12 years of experience in the world of digital communication, giving voice to NGOs and companies with a social vocation. He has collaborated with RNE and the UCM and has given training to corporations such as the Chamber of Commerce. He has worked for various cooperation organizations on project formulation and evaluation and communication. Currently, he leads his own communication and marketing agency where he offers strategic consulting and training services, social media management, blog writing, graphic design, web development or video content creation.
Llum
Former contestant of the television phenomenon Euphoria and winner of the Embrió (Omnium Cultural) award for best podcast in Catalan. She was positioned on the Radio Primavera Sound roster and in 2024 she will present her first album project: No Lights Without Darkness (Vida Records). Potential creator of images and sounds that are difficult to forget, she fuses the musical world with booming digital formats: TikTok and Reels with the “fake” dissemination campaign for her single Liquid Latex by the Barcelona metro. It was the TikTok image of Primavera Sound 2023, generating the greatest reach of views that the macrofestival account has ever had.
More than 50 years training creators in a multidisciplinary artistic environment.
We are committed to research and innovation in arts: our teachers are seasoned professionals and we continually organize masterclasses and meetings with industry leaders. More than 30.000 alumni from more than 30 countries around the world. Agreements with more than 700 companies in the artistic and audiovisual sector. The Largest University Campus of the Arts in the cultural center of Madrid.
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