Discover how to expand your artistic capabilities with AI tools
In this intensive training and through a practical method, we will study the profound changes in which we are immersed with the new tools based on generative AI.
We will see how these artificial intelligence models facilitate the generation of new content, whether in text, image, music or video format and how, through a growing number of applications, the possibilities of co-creation multiply, allowing us to elevate our creativity towards new limits.
Why choose it
You will understand how design processes and artistic creation are changing from ideation to content management itself.
You will find practical answers to essential questions in creative professional contexts: How to do quality professional work? How to give value to originality? How to develop a personal seal?
You will learn about new business models and the reinterpretation of job profiles, all of them in constant evolution.
Study Plan
I. CREATING MY IDENTITY STAMP
The science of perception.
Neuroaesthetics.
Human creativity vs. artificial creativity.
II. NEW DESIGN PRINCIPLES IN HUMAN-MACHINE CREATION PROCESSES
Understanding and contextualization of the current creative moment.
Generative AI in conventional creation and design processes.
The figure of the prosumer as a role that is reactivated in a new universe demanding content.
III. AI, GENERATIVE AI AND ART
Artistic generative AI tools today.
Introduction to computing and programming.
Fundamentals of artificial intelligence.
Real applications of generative AI - Image, animation, voice, music.
Final group project.
IV. LEGAL ISSUES RELATED TO THE USE OF AI SYSTEMS
Copyright and intellectual property.
Data Protection.
Contracts and agreements.
Ethic.
V. IMMERSIVE ART
Digital art in the metaverse.
Monetization.
Web 3.
NFTs
Blockchain.
Sustainability
Academic Outlook
Teacher Leader
Information and communication technologies professional (Master in Clinical Neuropsychology, Master in Cognitive Sciences and Postgraduate in Biotechnology applied to Health). She has experience in innovation and digital transformation in organizations such as Siemens, Shell or Telefónica, among many others, and in institutions such as UFV or UVa. She is the founder of Metaverse for good, an ongoing interdisciplinary lab. Director of the bioethics and neuroethics area at OdiseIA and head of the Working Group of the Big Data Cluster of the Madrid City Council «Neurodata, Artificial Intelligence and Neurotechnologies». She directs the interdisciplinary platform CREATIVITY FOR GOOD, where she researches the effects of design and aesthetics on sensory and perceptual experience.
Teachers
Pedro Enriquez de Salamanca
Creative researcher at Wander and strategic and innovation designer at Soulsight. He has worked for all types of brands internationally in creative agencies, branded content, branding, techno-creativity, consulting, retail or future design. Currently at @soulsightlife he works as a consultant on innovation, culture and strategy projects from a positive impact, and at @sientewander he creatively explores the relationship between the machine and the human, with special interest in the Metaverse.
Maite Sanz by Galdeano Arocena
Lawyer, consultant, auditor and trainer. She has worked for different law firms, multinationals, universities, SMEs and associations. She specializes in the adaptation to the GDPR of companies or services that include artificial intelligence systems.
Sofia Oriana Infante
Multidisciplinary composer whose production includes compositions for feature films and short films (Elisa y Marcela by Isabel Coixet, Justicia artificial by Simon Casal, Carne by Camila Kater, etc.), as well as various commissions from orchestras such as the Real Filharmonía de Galicia (Gratulantes, In memoriam), the Galician Symphony (Cassandra 22) or the Pontevedra Symphony (Only Lights Inside), as well as numerous pieces for chamber and performance groups. She has a doctorate in Art History and Musicology, she presents her thesis on musical composition and AI in 2022, date from which she participates in teams such as PAMP! symbiotically generating two songs with the AI, AI-Lalelo y Florespiña (along with CiTIUS), reaching second and third place respectively in the AI Song Contest (2022 and 2023).
César Diaz Parga
Predoctoral researcher at the Singular Center for Research in Intelligent Technologies of the University of Santiago de Compostela (CiTIUS), with experience in the intersection between arts and artificial intelligence. He participated in the development of Galicia's proposal for the AI Song Contest 2023 where he recreated Ana Kiro's voice, exploring the possibilities offered by generative artificial intelligence in the musical field. Currently, he focuses on the design of innovative solutions in the medical field, specializing in medical image processing. He combines artificial intelligence with the image, with a particular interest in generative models that allow the creation of new realities applicable to the development of artistic proposals.
Francisco Javier Cardama
Computer engineer with extraordinary award from the University of Santiago de Compostela (2021) and predoctoral researcher in quantum computing at CiTIUS since 2022. He has participated in different projects related to generative artificial intelligence and its integration in the artistic world, being one of the most notable the collaborative creation of the Galician song Florespiña for the AI Song Contest 2023. This elaboration was carried out through the development of generative AI models with the challenge of recreating the voice of the artist Ana Kiro.
More than 50 years training creators in a multidisciplinary artistic environment.
We are committed to research and innovation in arts: our teachers are seasoned professionals and we continually organize masterclasses and meetings with industry leaders. More than 30.000 alumni from more than 30 countries around the world. Agreements with more than 700 companies in the artistic and audiovisual sector. The Largest University Campus of the Arts in the cultural center of Madrid.
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