Map of studies
Master in Music Business
- ECTS – European Credit Transfer System
- OB – Mandatory
- FB – Basic training
- FBC – Common basic training
- FBR – Basic Branch Training
- PE – External internships
- RAC – Academic recognition of credits
- TFG – Final degree project
MODULE I
COMPOSITION AND PUBLISHING
Fundamentals of publishing.
Intellectual property.
Copyright management.
The figure of the editor.
The different editorial contracts: work contract; contract with author; administration, subediting, coediting.
Modification of work, fragmentation, adaptation.
The figure of editorial A&R.
Registration and copyright.
The synchronization.
Different applications and specialties.
Relationship with management entities: collective management of authors/publishers.
MODULE II
PRODUCTION OF A SONG
The figure of record A&R.
Professional profile.
Work in recording studio.
Musical production.
Sound design, pre-production, recording, mixing and mastering.
The relationship with suppliers: musicians, recording studios, technicians, etc.; arrangers, mixers, remixers, mastering, etc.; photographers, illustrators, designers, video makers, etc.
Collaborations, featured artists.
MODULE III
PREPARATION OF A LABEL COPY
Fundamentals of the record business. Industrial property.
Origin and evolution of record companies.
The different record contracts: artist contract; license; distribution; joint venture; production contract (artistic and/or executive); intermediate formulas and new contracts.
Structure of a record company: artistic department (audio and video); Marketing and Communication; promotion, launch strategies, campaign designs; commercial/sales department; revenue department and other related businesses (360º); legal/business affairs department.
The sources of the repertoire.
Stream analytics tools.
The release flow and its impact on the algorithm.
The importance of the catalog.
Relationship with collective management entities: Agedi/AiE.
MODULE IV
LAUNCH CAMPAIGN DESIGN
The figure of the product manager.
Promotion, launch strategy, campaign design.
Digital tools, RR.SS., release flow.
Collaborations with artists, remixes, speed-ups, alternative versions.
MODULE V
LIVE SHOW DESIGN
Musical direction for live versions of the repertoire.
Staging.
Show curve design.
Unique concert vs festival poster.
Use of scenic elements, props, audiovisuals, etc.
MODULE VI
THEME/ARTIST EXPLOITATION
Contact with external agencies and production companies.
Synchronization of the song associated with the advertising brand.
Synchronization of the song in audiovisual OST.
Preparation of associated merchandising products.
Creation of parallel virtual store.
Other income from 360º activities (acting, personality media, book publishing, collaborations in the media, etc.).