Plan of studies
Master's Degree in Production Management for Film and TV Series

Cross-cutting content (common to several master's degrees) that aims to approach the most current trends in cinematography from a narrative and aesthetic perspective.

Intellectual property rights and their essential implications in the creation and production of audiovisual works.

Analytical reading of the script from the knowledge of the structures of the fiction as well as the archetypes and generic anchors.

Analysis of the methodologies and work processes of the main departments involved in a production from the perspective of professionals in the directing, camera, and art departments.

An overview of the processes, tools, and agents involved in the audiovisual post-production phases with the goal of acquiring skills to coordinate teams and suppliers, prepare budgets, establish schedules, and supervise workflows.

Applied technologies. Custom template design with Movie Magic (scheduling and budgeting), budget items, formal documents, team configuration, calendars, production design, on-set production, production closure.

The role of the executive producer in fiction and non-fiction works. Relations with audiovisual entities and organizations. National and international co-production. Communication plans and strategies, and management of agreements with major suppliers.

TV series production and its processes: production designs, work plans, project analysis, development phases, budgets, documentation, contracting, promotion, and operation. A benchmark study of the industry's transformations and the role of the showrunner.

Practical exercise in collaborative filming environments with students from different specialties of the Film Masters.

Advertising production based on general business knowledge. Processes, strategies, and working methodologies of the advertising company, the advertising agency, and the production company.

Active participation in the production of advertising pieces, fashion films, and music videos developed within the Master's programs in the Film area. Projects are selected through a pitch process and are carried out in interdisciplinary collaboration.
Students of the Master's in Production are responsible for planning, resource management, team coordination, and filming control of these pieces, adapting to the dynamics of the advertising environment and the specificities of short formats. They gain a real-life understanding of the production logic of campaigns, brands, and audiovisual products geared toward the industry.

The keys to marketing and its practical application in the audiovisual industry. Digital environments, their business models, and the functional characteristics of social media. A conceptual approach to big data and business intelligence.

Transmedia communication and expanded narratives through their strategies and case studies.

The characteristics of distribution companies and the operations of national and international audiovisual markets. Analysis of sales contracts, presentation strategies, and festival logistics according to their scope and category. An overview of the online distribution platforms students can use to submit their films to festivals.

Support and supervision of the development of short fiction projects from the production department's perspective. Technical, methodological, and strategic guidance to coordinate the logistical, human, and financial aspects of the project in individual and joint sessions.
Cross-disciplinary mentoring sessions shared with students and tutors from other fields (directing, photography, art, sound, etc.) allow for a comprehensive understanding of the project from its inception to its production, fostering collaborative work and dialogue between departments.

A panel of professors and industry professionals will select the best fiction short film projects, which will be produced under the most professional conditions and with rigorous quality control, guaranteeing their visibility and future potential. All students in the master's program will participate in the production of these short films.peñadoing different roles within the production department.