Map of studies
Master in Film and TV Art Direction
- ECTS – European Credit Transfer System
- OB – Mandatory
- FB – Basic training
- FBC – Common Basic Training
- FBR – Basic Branch Training
- PE – External Practices
- RAC – Credit Recognition
- TFG – Final Degree Project
1. KEY CONCEPTS
Contemporary Film Narratives
Transversal content (common for several masters) that seeks an approach to the most current trends in cinematography from a narrative and aesthetic perspective.
Technology applied to the architectural design of spaces and scenic structures through the use of two and three dimensions.
Plastic expression as a creative representation tool. Freehand drawing techniques aimed at developing your own visual language.
Aesthetic Concepts and Artistic Trends
Links, connections and reprogramming of styles and trends through the study of different artistic disciplines and film genres.
Transformation processes of a text (literary script); from the language of words to the language of images. Staging concepts.
2. SPECIALIZED WORKSHOPS
Analysis of objectives and processes in the trades of the art department: stage manager and props. Specific seminar dedicated to locations.
Art Direction and Time Representation Workshop
Techniques to represent time from the artistic direction. The intervention of the stage space. Work processes and methodologies. Introduction to decorative arts, interior architecture and the history of furniture to start a journey towards the recreation of atmospheres and environments.
Study Interventions Workshop
Processes and methodologies for the creation of studio sets. Material transformation practices.
Art Direction Workshop for Advertising
Advertising cinema as an expressive vehicle of artistic direction. General map of the advertising business to know its processes and methodologies. Study of genres and styles in which the essential areas of intervention in advertising narratives are analyzed and delimited.
Industry, Business and Career Development
Monographic sessions dedicated to the development of the personal brand and configuration of the portfolio. Masterclasses with relevant industry professionals.
Optional module: Costume workshop
The portrait and psychology of characters through costume design techniques, fabrics, tailoring, historical representation and fashion. All this with a practical vision of the trade that will allow students to broaden their professional perspectives in relation to artistic direction.
Optional module: Theatrical set design workshop
A journey towards the main contemporary scenographic references with stage and spatial techniques that go beyond figurative representation and enter hybrid territories in which sound spaces, projections and digital stage technologies intervene.
Project development tutorials
Group tutorials (students from the same class and degree), individual tutorials (personalized follow-up) and transversal tutorials (students from different degrees of master).
Fiction Short Film
Development of a fiction short film that constitutes the main and obligatory project of the Masters TAI.
nonfiction short film
To choose between (both projects are linked to one of the optional modules provided in the master):
- Fashion film or music video: development of an advertising piece in any of its variants.
- Creative documentary or experimental short film: development of a non-fiction piece in any of its variants.