Plan of studies
Diploma in Digital Content Creation
- ECTS – European Credit Transfer System
- OB – Mandatory
- FB – Basic training
- FBC – Common basic training
- FBR – Basic Branch Training
- PE – External internships
- RAC – Academic recognition of credits
- TFG – Final degree project
Course 1
MODULE I. BRAND DOSSIER
Preparation and presentation of a brand dossier: content analysis, strategy and positioning in social networks, target audience, competition and other relevant elements for the construction and promotion of a brand image.
CONTENTS
Research, planning and market:
- Research: potential clients.
- Professional SWOT.
- Investigation of the digital environment.
Content creation:
- Introduction to content creation.
- Typography, composition and color as communicative elements.
- Digital image.
Strategy, positioning and data analysis:
- Brand/company analysis.
- Target audience analysis.
MODULE II. E-COMMERCE/ADVERTISING POSTER
Product photography for e-commerce or online advertising campaign.
CONTENTS
Research, planning and market:
- Evolution of e-commerce.
- Creative possibilities.
Content creation:
- Photography: production and post-production.
- Audiovisual narrative.
Strategy, positioning and data analysis:
- How to think and write the body of an advertising poster.
- How to develop your own ideas.
MODULE III. TEASER FOR RR.SS.
Realization and production of an advertising video for social networks: reel, Instagram story or TikTok.
CONTENTS:
Research, planning and market:
- The influencer in the RR.SS.
- Analysis of key sectors in RR.SS.
Content creation:
- Writing and organizing sequential ideas.
- Management of video tools: production, editing and post-production.
Strategy, positioning and data analysis:
- How to develop a concept: strategy, creativity and writing.
- Storytelling in the digital age.
MODULE IV. PERSONAL BRAND
Creation and management of a professional image. Establishment of own identity and positioning in RR.SS. for your promotion.
CONTENTS:
Research, planning and market:
- Inbound marketing.
- Interaction with the public.
- Creativity.
- Personal SWOT.
Content creation:
- Self-promotion for RR.SS.
- Management of video and photo tools.
Strategy, positioning and data analysis:
- Implementation, market analysis and personal brand.
- Communication strategies.
MODULE V. SOFT SKILLS I
Self-awareness. Self-management. Connection and empathy. Development of communication and interpersonal skills.
Course 2
MODULE V. FASHION FILM
Pre-production, production and post-production of a fashion film in collaboration with the students of the Diploma in Fashion and Costume Design.
CONTENTS:
Research, planning and market:
- Search for references.
- Creation of a briefing.
- Project introduction, planning.
Content creation:
- Casting, costumes.
- Camera, recording, lighting and filming.
- Editing and export.
Strategy, positioning and data analysis:
- Content calendar.
- Optimization in RR.SS.
MODULE VI. COLLABORATION WITH INFLUENCER
Creation of digital content agreed with an influencer from the sector for the promotion of products or services through digital platforms.
CONTENTS
Research, planning and market:
- Search for influencers.
- Types of influencers.
- Creativity.
Content creation:
- Photography/video on set.
- Digital implementation in RR.SS.
Strategy, positioning and data analysis:
- Effective communication and management with influencers: oral and written.
- Content calendar.
- Positioning.
MODULE VII. SOFT SKILLS II
Managing expectations and success. Stress management. Personal brand. Communication and interpersonal skills II.
MODULE VIII. PROFESSIONAL PRODUCTION: PERSONAL ARTIST BRAND
Marketing strategy and creation of audiovisual content for the promotion of an artist online.
CONTENTS
Research, planning and market:
- Briefing and counterbriefing.
- Marketing strategy and content creation for an artist online.
- Creativity, concept and rationality.
Content creation:
- Interview: lifestyle, video editing.
- Narrative: writing and organizing sequential ideas.
- Storytelling in the digital age: learn to tell stories for your brand.
Strategy, positioning and data analysis:
- Planning and management of times and projects.
- How to position the project in RR.SS.
- Communication strategy.