Map of studies
Bachelor's Degree in Photography and Audiovisual Creation

Introduction to Art Theory and methodology in Art History. The rupture of the pictorial space and the developments of artistic Modernity. The historical avant-garde. The rupture of modernity and the postmodern condition.

Sociology and cultural criticism. Cultural anthropology and artistic practices. Mass culture, globalization and contemporary society. The image as a tool for social change. Information and communication technologies in the digital society. Communication in the digital environment and new forms of contemporary cultural production.

Technical fundamentals of photography. Image analysis: the grammar of the image. Forms and narrative in the composition. Chromatic theory. Theories of photography and interpretation. Photographic genres and image hermeneutics. Classic notions of aesthetics.

Focal-format ratio. From analog to digital camera. Properties and limits of the still digital image. Capture flow and mass flow work programs in photography. Scanners and file. Digital video camera and background. DSLR video. Properties and limits of the digital image in motion. Capture flow and digital video editing programs.

Exposure criteria. color temperature. Over and underexposure. Incident and reflected light. Position (focus distance), direction (high, low, flat) and light quality (hard light, diffuse). natural lights. The photographic studio. Unifocal and bifocal lighting. Differentiated background and motif lighting. Pollution removal. Flash. Light control in post production.

First references from the camera obscura. The birth of photography and the moving image. Evolution of visual experimentation techniques and devices. Documentalism or experimental image. Socialization of photography. New formats in the cinematographic image. Color photography. The introduction of sound.

Self-configuration web platforms: formats, specificities, configuration modes, web positioning. The online portfolio. Map of programming languages ​​and workflows in web design. Web programming and applied workflow.

hardware and software. Internet. Content managers and work in the cloud. Graphic programs. Layout and text treatment. Creation of presentations. Image, video and audio manipulation programs. File security, synchronization and version control, storage and accessibility.

Creation of a solid base in the post-production of photographic images, from the interpretation of the image to the practical application. Tools to start your own workflows in digital post-production.

Conception, production and presentation of your own photographic project. I work with the concepts of series, story and photographic project, applied both to a specific image and to a series of images.

The language of images. Iconography and iconology. The construction of the history of images. Sources and iconographic stories. Rhetoric of images. artistic genres. Theory and psychology of images.

I study from the first experimental techniques in theater to the cinema of the 50s. Morphology, syntax, semantics: representation of reality, organization of time and space, notions of rhetoric and audiovisual expression. Script, set design, art direction, lighting, actors/actresses, staging.

Observation of the environment that surrounds us and the analysis capabilities of our most immediate context for its application in images and boosting the sensitivity of the gaze. Different perspectives and work on the technical and expressive elements and the photographic reflection of the 'semantics' of the city by different authors, projects, strategies and ideological spaces.

Construction of ideas of portrait and nude as a form of artistic expression and contemporary representation. Origin, evolution and current trends through the analysis of authors, schools and key relationships throughout history. Approach to aesthetics and contemporary photographic language.

Deepening in the language/genre of object photography through the study of visual trends in both commercial and author photography. Technically, they will be addressed: still lifes, still life and scenes in which objects come to life as if they were a character.

Aesthetic landscape concepts. History of nature photography. Travel, landscape, wildlife and close-up photography. Other nature photographs.

Legal and business framework related to the creation, transfer of rights and exploitation of works
photography in Spain.

Preparation for the official exam "TOEIC Listening and Reading Test". Learning in groups according to level of linguistic competence. Acquisition of strategies and tactics to face the two sections that make up this type of exam (listening and reading).
Possibility of validation of this subject if you are in possession of a degree recognized by the Rey Juan Carlos University (URJC) that accredits B1 or higher level competencies in English.

Collective and interdisciplinary processes and production of one's own project, becoming aware of the expressive tools and the creative capacity and dialogue with other artistic branches. Unity and team responsibility, ethical values, creative freedom and self-reflection.

Stimulation of one's own creative capacity aimed at the development of an artistic project. Reflective, transversal and multidisciplinary journey through different creative languages, classic and contemporary works and authors, focusing especially on photography as a vehicle for personal expression. Dialogue between photography and painting, literature, music and cinema.

Deepening in editing as a formal element in audiovisual discourse: audiovisual narrative and editing. Video editing software: capture, dump and basic editing. Introduction to video and sound post-production. Export and completion.

Digital processes and applications that intervene in the post-production photographic workflow, covering the capture of images, their visualization and classification. Device calibration, color profiles, editing and batches, export to printed and web media. Use of computer tools for professional digital work.

Immersion in the advertising genre, historical references and its evolution within the photography industry: implicit values ​​and the photographic means in technical and production terms necessary to obtain them. Translation into image of briefings and conceptual fields to achieve the end-to-end resolution of a professional commissioned project in the advertising field.

Approach to the history of fashion photography and its social and cultural importance to understand contemporary codes. Study of work methods and the technical and production means required in the different specialties of the sector, from photography of Fashion accessories to Editorial or Beauty.

Documentary photography: history and evolution. Project planning. The profession of photographer: press photography, sports, etc. Technology and production. The photographic report in the XXI century.

Postproduction and audiovisual narrative. Concepts of editing and color correction. Color correction software. Software for digital composition. 2D and 3D motion graphics. Sound post production.

Individual practice of free creation and experimentation where the techniques and processes learned during the third course will be applied, in the search for new cutting-edge creative forms in the field of photography. The ultimate purpose is the composition of a portfolio.

Techniques of independent Hollywood cinema, auteur cinema, experimental cinema of the 80st century. Representation of reality, organization of time and space, notions of rhetoric and audiovisual expression from the 80s onwards. Audiovisual narrative, script, set design, art direction, lighting, actors/actresses and staging from the XNUMXs onwards. XNUMX. The cultural ecosystem: video clips and music, video on social networks, expanded cinema, video mapping, etc.

Identification of the different components of visual studies and the disciplines that affect the creation of the contemporary image. The different statuses of the image throughout the history of representation. Application of knowledge of new technologies: intertextuality and interdisciplinarity; technology, identity and image of the future.

Learning in the use of different image processing software in relation to new capture technologies. Organization of the different phases, analysis and digital workflow. Data analysis, legal requirements, identify, order and select necessary devices.

Introduction to digital marketing strategies. Introduction to SEO: basic concepts and their importance in content strategy. Strategic planning of organic positioning. SEO tools: keyword study, optimization and analysis.

The photographic session: pricing methodology, organization and planning, budget items. The photographic and audiovisual production company. Business simulation: image micro-producers. The artistic project, the academic research project and financing. Intellectual property and image rights.

Trends around the curatorial project and cultural management and its historical development up to the present. Curatorial project methodologies and project methodologies in cultural management. Agents and market flows. Construction of a project around the photographic image associated with the cultural industries.

Study of the latest trends in photography and how they arise from a hybridization with the rest of the arts. Theories of intertextuality, the representation of otherness, intermediality and gender and queer theories.

Main search engines and specific positioning logic. Positioning strategies in network flows. Applied design of self-configuration and monitoring web platforms. Programming modes. Web design project, positioning and monitoring around objectives.

Introduction to digital marketing strategies. Introduction to SEO. Strategic planning of organic positioning. SEO tools: keyword study, optimization and analysis. SEM: campaign design, investment study and results monitoring.

Learning in companies, entities or organizations, private or public, with advice for the own search and/or according to the proposed offer, the presentation of applications, the realization of the practice and the writing of the evaluative report.

Participation in artistic and cultural university activities, student representation, cooperation in the university field and artistic entrepreneurship in order to promote transversality and connection with the various artistic disciplines.

Original, autonomous and personal work carried out under the guidance of a teacher, in which the knowledge and skills acquired during the degree are applied. The work will be developed, defended and qualified individually, and may be elaborated in collaboration with other students when the chosen topic so advises.