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TAI SCHOOL OF ARTS MADRID
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Bachelor’s degree in Photography and Audiovisual Creation
Escuela de artes TAI
Bachelor’s degree in Photography and Audiovisual Creation

Study Plan
Bachelor's degree in Photography and Audiovisual Creation

Visual Arts Visual Arts Visual Arts Visual Arts
  • ECTS – European Credit Transfer System
  • OB – Obligatorio
  • FB – Formación básica
  • FBC – Formación Básica Común
  • FBR – Formación básica de rama
  • PE – Prácticas Externas
  • RAC – Reconocimiento de Créditos
  • TFG – Trabajo Fin de Grado

Year 1

Year 2

Critical studies and visual culture

The language of images. Iconography and iconology. The construction of the history of images. Iconographic sources and stories. Rhetoric of images. Artistic genres. Theory and psychology of images.

  • Credits: 6
  • Character: FBR

Audiovisual narrative I

Techniques from the first theatrical experiments to film in the 1950s. Morphology, syntax, semantics: representation of reality, ordering of time and space, notions of rhetoric, and audiovisual expression. Processes in audiovisual production: audiovisual narrative, set design script, art direction, lighting, actors, staging.

  • Credits: 3
  • Character: OB

Urban photography

The parallel development of the city and photography from the mid-19th century to the present day. The dialogue between the two and the specific photographic rhetoric structured by different authors, projects, strategies, and ideological spaces. Exploration of this region of co-influence in the construction of this perspective in order to constitute the mode of taking photographs of the urban environment in current practices.

  • Credits: 6
  • Character: OB

Portrait and nude photography

The construction of portrait and nude ideas. Analysis of key authors, schools, and relationships from the origins to the present day. Applications. Lighting and portraits/nudes. Conceptual description or statement of series, project, and portfolio of portraits/nudes.

  • Credits: 6
  • Character: OB

Object photography

Building the still life idea. Object photography: analysis of key authors, schools, and relationships from the origins to the present day. Applications. Technologies and workflows. Visual rhetoric and composition exercises. Conceptual description or statement of series, project, and portfolio of object photography.

  • Credits: 6
  • Character: OB

Nature and landscape photography

Landscape esthetic concepts. History of nature photography. Travel, landscape, wildlife, and close-up photography. Other nature photographs.

  • Credits: 6
  • Character: OB

Business and intellectual property

The entrepreneur and the creation of cultural and artistic companies. The strategic plan and definition of opportunities. Model and structure of the business plan. Management, operations, and marketing. Intellectual property law and cultural industries. Rights management in the visual industries.

  • Credits: 6
  • Character: OB

Modern language

Preparation for the official "TOEIC Listening and Reading Test." Group learning according to the level of linguistic competence. Acquisition of strategies and tactics to tackle the two sections that make up this type of exam (listening and reading).

  • Credits: 6
  • Character: FBC

Professional ethics and equality

Collective creation and production processes. Awareness of one's own expressive tools and ability to create and dialogue with other artistic disciplines. Management of a personal project until its culmination: teamwork, leadership, and sacrifice of individual vision in favor of the project's result. Identity, ethical values, team responsibility, creative freedom, self-criticism, and critical thinking.

  • Credits: 6
  • Character: FBC

Creativity and projects

Stimulation of one's own creative capacity aimed at developing an artistic project. Reflective journey of a cross-cutting and multidisciplinary nature through different creative languages, classical, and contemporary works and authors, focusing especially on photography as a vehicle for personal expression. Dialogue between photography and other artistic disciplines such as painting, literature, music, and cinema.

  • Credits: 6
  • Character: FBR

Digital video editing

Editing as a formal element in audiovisual discourse. Editing workflow phases. Audiovisual narrative and editing. Video editing software: capture, exporting, and basic editing. Introduction to video and sound post-production. Exporting and completion.

  • Credits: 3
  • Character: OB

Year 3

Image retouching

Digital processes and applications that intervene in the photographic post-production workflow, covering image capture, image visualization, and classification, device calibration, color profiles, editing and batching, and exports to print and web media. Use of computer tools for professional digital work.

  • Credits: 6
  • Character: OB

Advertising photography

Immersion in the advertising genre by examining its historical references and its evolution within the photography industry. Project on the implicit values and photographic means in technical and production terms necessary to obtain them. Translation of briefings and conceptual fields into images to achieve the resolution, from start to finish, of a professionally commissioned project in the advertising field.

  • Credits: 9
  • Character: OB

Fashion photography

A look at the history of fashion photography and its social and cultural importance to gain an understanding of contemporary codes. Study of the working methods and the technical and production means required in the different specialties in the sector, from photography of fashion accessories to editorial or beauty.

  • Credits: 9
  • Character: OB

Press photography and photojournalism

Documentary photography: history and evolution. Project planning. The profession of the photographer: press photography, sports photography, etc. Technology and production. The photographic report in the 21st century.

  • Credits: 6
  • Character: OB

Video digital post-production

Post-production and audiovisual narrative. Concepts of editing and color correction. Color correction software. Digital composition software. 2D and 3D motion graphics. Sound post-production.

  • Credits: 6
  • Character: OB

Projects and experimentation

Choosing the case study. Academic-conceptual research methodology. Planning, calendar, and visual reference for the development of the project. Project follow-up workshop.

  • Credits: 6
  • Character: OB

Audiovisual narrative II

Hollywood independent film techniques, film d'auteur, experimental cinema of the 21st century. Representation of reality, ordering time and space, notions of rhetoric and audiovisual expression from the 80s. Audiovisual narrative, script, set design, art direction, lighting, actors and staging from the 80s. The cultural ecosystem: video clips and music, video on social media, expanded cinema, video mapping, etc.

  • Credits: 3
  • Character: OB

Visual studies

The rise of visual studies as an autonomous discipline. Intertextuality and interdisciplinarity. Global imagination: image in the age of Google. Technology, identity, and image. The image of the future.

  • Credits: 6
  • Character: OB

New image capture technologies

Image processing software in relation to new capture technologies. Scientific photography techniques. Data analysis and workflow. Legal requirements.

  • Credits: 6
  • Character: OB

Digital marketing strategy

Introduction to digital marketing strategies. Introduction to SEO: basic concepts and their importance in content strategy. Strategic planning of organic positioning. SEO tools: study of keywords, optimization, and analysis.

  • Credits: 3
  • Character: OB

Year 4

Project management and production

The photo session: pricing methodology, organization and planning, budget items. The photographic and audiovisual production company. Business simulation: micro image production companies. The artistic project, the academic research project, and funding. Intellectual property and image rights.

  • Credits: 6
  • Character: OB

Cultural management and curatorship

Trends surrounding the curatorial project and cultural management and its historical development to the present day. Curatorial project methodologies and project methodologies in cultural management. Market agents and flows. Construction of a project based on the photographic image associated with cultural industries.

  • Credits: 6
  • Character: OB

Current trends in photography

Study of the latest trends in photography and how they emerge from a hybridization with the rest of the arts. Theories of intertextuality, the representation of otherness, intermediality, and gender and queer theories.

  • Credits: 6
  • Character: OB

Transmedia narratives

Main search engines and specific positioning rationales. Positioning strategies in web flows. Applied design of self-configuration and monitoring web platforms. Programming modes. Web design project, positioning, and monitoring around objectives.

  • Credits: 3
  • Character: OB

Campaign design

Introduction to digital marketing strategies. Introduction to SEO. Strategic planning of organic positioning. SEO tools: study of keywords, optimization, and analysis. SEM: campaign design, investment study, and results monitoring.

  • Credits: 3
  • Character: OB

External internship

Learning in companies, entities, or organizations, private or public, with TAI's guidance for the student's own search and/or according to the proposed offer, the submission of applications, the completion of the internship and the writing of the evaluative report.

  • Credits: 21
  • Character: PE

Academic recognition of credits

  • Credits: 6
  • Character: RAC

Undergraduate thesis project

Original, independent, and personal project carried out under the guidance of a teacher, in which the knowledge and skills acquired during the degree are applied. The project will be developed, defended, and graded individually, and may be prepared in collaboration with other students when beneficial to the chosen topic.

  • Credits: 9
  • Character: TFG