Blog MMMAD Festival 2024: digital art floods the façade of TAI

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Blog MMMAD Festival 2024: digital art floods the façade of TAI

MMMAD Festival 2024: digital art floods the façade of TAI

May 8, 2024

One more year TAI joins the Madrid Digital Art Festival with The stone of madness, an augmented reality work that will be installed in the window of our headquarters on 22 Recoletos Street.

For the third consecutive year TAI participates in the Madrid Digital Art Festival, the most cutting-edge and important digital art event in the capital. A collaboration that allows students TAI develop a work with a prominent artist.

The stone of madness It is the work of augmented reality designed by Lola Zoido and the students of the Visual Arts area. With a practical workshop the young artists will work with the author to create the elements and visuals of this installation, which will be presented in TAI the day May 17th.

MMMAD 2024, a new approach to the festival

In a context in which technologypeña a fundamental role in our daily life, this fifth edition of the festival seeks to awaken the critical gaze of the viewer, inviting them to reflect without prejudice on the contradictions that the digital world poses to us daily.

This event focuses on EXHIBITION, DISSEMINATION AND THINKING about digital creation. The festival has a programming composed of exhibitions, installations, calls, workshops and meetings throughout the city that seek promote artistic and digital creation in urban spaces.

About The stone of madness

The stone of madness by Lola Zoido and the students TAI It is a work that reflects on the influence of technological advances on our understanding of the world and the search for truth in a context in which the real and the imaginary blur.

This installation is inspired by the works of Hieronymus Hieronymus and Benjamin Labatut on the "stone of madness", a metaphorical object that represents that which does not allow us to see reality clearly and must be removed. 

The stone of madness

"For this workshop, we propose not to extract those stones, which could well be our mobile devices, but rather to polish them, carve them and play at adding one more layer to that new reality that we can only see through screens" Lola Zoido

We invite you next May 17 to discover the work The stone of madness, this augmented reality installation that students will create TAI by Lola Zoido and that explores the contradictions of technology and its role in today's society.


Student workshops with Lola Zoido: May 13 and 14 from 9:00 a.m. to 14:00 p.m.

Installation presentation: Friday, May 17, 19:00 p.m.

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July 23, 2024
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